• Balancing a Digital PR pipeline of up to 3-4 client campaigns

• Staying on top of trending news across Fractl’s client verticals, connecting your campaigns findings to relevant breaking news stories and journalists

• Compiling media lists of publications and specific contacts, ranging from top-tier news sites to niche industry organizations

• Crafting pitch strategies that distill newsworthy takeaways to garner the attention of leading industry writers across multiple verticals

• Producing highly personalized pitches that enable you to establish and nurture relationships with leading journalists

• Coordinating press interviews with journalists and our clients

• Owning campaigns from the PR strategy stage to final reporting, pivoting PR strategy to achieve success with ongoing mentorship from Digital PR senior team member

• Meeting regularly with a senior team member to consult on strategy and pivot accordingly

• Writing, journalism, news production, or digital PR background preferred but not required

• A mastery of the English language is key

• You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable

• Well-spoken, articulate, and skilled communicator both in person and in writing-- mastery of negotiation and persuasion is crucial

• Top-level Internet research skills-- you should be a Google Master

• Interest and knack for online networking

• Personable communication ability within email structure

• Ability to navigate social networks

• Familiarity with: Google Docs and Gmail. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, BuzzStream, Cision, etc

• Ability to manage yourself but also work within a team

Education:

• 4 year degree